What Is PR and Do I Need It?
A discussion of some common misconceptions regarding PR in the construction industry and how you can use it to increase awareness and improve perception of your business.

Think You Know PR? Think Again
Sometimes the best way to define something is to explain what it’s not – especially when that something you’re aiming to define is so misunderstood. Such is the case with the marketing discipline of public relations, or as it’s more commonly known, PR.

Becoming a Media Darling in the Construction Universe
Construction professionals often mistake diligence for luck when it comes to media relations. Understanding the mutual benefits of a working relationship with reporters is the first step toward becoming a go-to source for the press.

News Releases -- Your Publicity Tool
Every company has news, especially if that company has a presence in the construction industry. Because nothing inspires more curiosity than a job site, construction business owners must pay particular attention to their relationship with the news media.